Shanghai. The automotive supplier BOGE Rubber & Plastics will be represented for the second time with its own booth at the "Auto Shanghai", which will take place from April 21 to 28, 2017. The leading supplier of vibration technology and plastic solutions in the automotive industry has two own production plants in China and a third plant is currently in the planning stage. The trade show team, consisting of experts from China and Germany, will present to the visitors the extensive product portfolio ranging from plastic components to rubber-metal components.
According to Dr. Torsten Bremer, CEO of BOGE Rubber & Plastics, the participation in the “Auto Shanghai” ranks high. "A key component of our strategy is to continue to grow in the Chinese market, and thus it is important that the BOGE Rubber & Plastics brand achieves even greater recognition in the Chinese market. The “Auto Shanghai” is an ideal platform for us to present ourselves in China, "underlines Dr. Bremer the importance of the participation at the trade fair.
Strong presence in China
The production of pedal modules for a major automotive manufacturer which will start in 2018 will be a strong growth driver at BOGE Rubber & Plastics in China. This customer project alone will generate a total turnover of more than 200 million euros during the term of seven years.
For the first time, switchable engine mounts will also be manufactured for a premium manufacturer at the Qingpu plant. In addition, there are various orders for hydraulic chassis and powertrain suspension mounts for premium vehicles of global automotive manufacturers.
As a traditional German company, which has been sailing under a Chinese flag since 2014, BOGE Rubber & Plastics, as a globally acting supplier, has a comprehensive and well-grounded network also in China.
Within the framework of a joint venture (51%), BOGE has been operating in China since 2007. In 2008, the Qingpu plant near Shanghai was established. BOGE Elastmetall (Shanghai) Co. Ltd. has been operating in China represented by its own sales and development division and production plant. Today, the automotive supplier employs more than 1,000 employees in two Chinese plants. The product portfolio includes precision manufactured plastic components (for noise isolation and vibration damping) for chassis and powertrain of passenger cars and commercial vehicles. Since the beginning of 2017, the automotive supplier has established a second factory on the largest automotive market in the world in Zhuzhou, China, named BOGE Rubber & Plastics Zhuzhou Co. Ltd. The Zhuzhou location primarily focuses on the production of rubber-metal components for trucks and busses.
German joint pavilion
The BOGE Rubber & Plastics Group is one of the 23 companies at the “Auto Shanghai” 2017, which exhibits their products and innovations at the German joint pavilion. The German pavilion is presented by the German Federal Ministry for Economic Affairs and Energy and the Association of the German Trade Fair Industry (AUMA Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V.).
Since its launch in 1985, the “Auto Shanghai” has developed into the leading trade fair for the automotive industry in Asia, each time recording increasing numbers of exhibitors and visitors. In 2015, over 1,185 exhibitors from 18 countries presented their products and services on 350,000 square meters of exhibition space at the “Auto Shanghai” using this event as a platform for the exchange of information and the establishment of new business contacts.
Pavilion in Hall 4.2, Booth: 4BH107